The next has been despatched to Inven World as a press launch.
London: November twelfth, 2020: EXCEL ESPORTS, the main British aggressive gaming tradition model, with groups taking part within the two greatest international video video games, Fortnite and League of Legends, has as we speak unveiled a major model replace, a daring and distinctive visible id in esports that may see EXCEL evolve into knowledgeable group that provides function to its ardour for gaming. The replace signifies the subsequent stage of EXCEL’s enlargement, progress and its distinctive imaginative and prescient of The Energy of Higher; a dedication to enhance in every little thing it does and to make use of its platform to have a constructive affect on the broader gaming and esports group.
Since its inception six years in the past, EXCEL has change into probably the most prolific British esports group, making important strides to characterize, help and develop the esports ecosystem.
EXCEL now appears to the longer term and what it means to be knowledgeable esports group, steering past the over-used “way of life” esports model and carving out a brand new distinctive path in esports that may see it pushed by efficiency and incorporating function, striving to be higher and enacting constructive change in esports and gaming via its imaginative and prescient of The Energy of Higher. Centered round two core ideas, The Energy of Higher is the idea that enchancment by no means stops – whether or not you’re a part of an organisation or as a person, you will be higher tomorrow than you might be as we speak – and goals to problem the established order on the earth of esports. It’s a dedication by EXCEL to always assessment the way it operates, constantly wanting inwards and onwards.
EXCEL started its journey of enchancment by creating the Efficiency Playbook, which focuses on the holistic improvement of its gamers each physiologically and psychologically in addition to the Pyramid of Success, a philosophy for engineering improved ranges of efficiency that’s underpinned by its core values and beliefs of belief, respect, dedication, self-discipline and creating good habits. The Energy of Higher appears to go additional than efficiency with EXCEL trying to be an inspiration for the broader gaming group by having a constructive affect on every little thing it does.
To start out, EXCEL has revealed the launch of the ‘Gaming for Higher’ whitepaper collection for avid gamers all over the place, with the primary one created by EXCEL’s Head of Efficiency and sports activities psychology knowledgeable Fabian Broich. The whitepaper, revealed as we speak, explores the widespread accidents skilled by avid gamers and gives recommendation on tips on how to enhance particular person efficiency and change into more healthy by specializing in bodily exercise, way of life stability, and creating constructive habits.
For instance its new ambitions and The Energy of Higher imaginative and prescient, EXCEL has unveiled a very new visible id with a brand new emblem, color palette, web site and merchandise line. The emblem will retain the ‘X’ and ‘L’ extensively used and recognised by EXCEL followers. The design has been simplified to make sure it’s simply identifiable and the ahead arrow within the X embodies the manufacturers ahead considering strategy in addition to the dynamic world of gaming. The brand new various and versatile color palette permits for creativity, fluidity, and alter, reflecting EXCEL’s ambitions to forge its personal path and permitting the model to evolve because it continues its journey of enchancment. The brand new web site will act as a digital vacation spot for followers, the centerpoint the place the group can keep updated with the newest EXCEL information. It would additionally incorporate a store with new merch ranges.
“Over the past six years, EXCEL ESPORTS has seen immense progress, remodeling from a bed room interest into knowledgeable aggressive gaming model with gamers competing on the earth’s greatest esports. When EXCEL was based we needed our id to be motivational, aggressive, and permit individuals to simply help us in-game with the XL tag. As we head into this subsequent section of our journey, it is nice to have the ability to showcase our roots and preliminary ardour, while growing our model in order that it’s match for our future ambitions”, stated Kieran Holmes-Darby, Co-Founder and Chief Gaming Officer, EXCEL ESPORTS.
“At EXCEL we’ve limitless ambitions within the video games we compete in, what we wish to change into as a group and as a model. It’s now time for us to take our subsequent step to develop as a globally recognised, revered and liked aggressive gaming model from Britain. This step is greater than only a visible replace, it is our perception in our imaginative and prescient for ourselves, our expertise, our group and our tradition. We consider that too many attempt to copy one another, vying to be aggressive or way of life with out additional that means. In the present day, we’ll begin our journey of The Energy of Higher with ardour, professionalism, efficiency and function. That is greater than only a model replace, it’s EXCEL’s promise to be higher day by day and make our contribution to the way forward for aggressive gaming,” stated Wouter Sleijffers, CEO, EXCEL ESPORTS.