Because the chief in sponsorship insights, intelligence, developments and coaching for the previous three many years, IEG is uniquely positioned that will help you navigate the unprecedented challenges our business is dealing with and supply trusted steering on the right way to transfer ahead.

Resumption vs Reinvention

After months on pause on account of COVID-19, reside sports activities and leisure occasions are making a gradual comeback, albeit beneath restricted and difficult circumstances. Whereas resumption is a vital step, reconciliation and reinvention will probably be important to realize sponsorship business restoration. extra

IEG Outlook 2020: Forecasting the Way forward for the Sponsorship Trade

Because the chief in sponsorship intelligence, IEG surveyed business choice makers who’re liable for shopping for or promoting sponsorship to know perceptions about spending, worth reconciliation, partnerships and future challenges because of the COVID-19 pandemic. extra

NFL Sponsorship Income Exceeds $1.47 Billion throughout 2019-20 Season

Complete sponsorship spending on the Nationwide Soccer League and its 32 groups exceeded $1.47 Billion within the 2019-20 season with practically 1,500 current partnerships and greater than 350 new offers signed, based on sponsorship authority IEG. extra

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